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Swachh Bharat Mission (SBM)

To accelerate the efforts to achieve a Swachh Bharat, Swachh Prayatan and bring focus on hygiene & sanitation, Ministry of Tourism has setup a Project Monitoring Unit for Swachh Bharat Mission on 9thDecember, 2015. The mission aims to achieve neat and clean tourist places which attract more Foreign and Domestic Tourists. The SBM Division co-ordinate the Swachhta Awareness activities amongst Tourists, School /College students and tourism stakeholders.

  • Swachh Bharat Division

    Functions of the Swachh Bharat Division

  • Swachhta Action plan

    Swachhta Action plan (SAP)

  • Swachhta Pakhwada

    Swachhta Pakhwada

  • Swachhta Hi Seva

    Swachhta Hi Seva

  • Swachhta Awards

    Swachhta Awards

  • Infrastructure creation of SBM

    Infrastructure creation of SBM

150 years of celebrating the Mahatma
Swachh Bharat
Increase India

Functions of the Swachh Bharat Division

  • To serve as the secretariat for the Swachh Bharat Mission.

  • Assistance in formulation of strategies related to Swachh Bharat Mission;

  • Monitoring of projects taken up in partnership with various divisions of the MoT;

  • Inspection of Projects being implemented;

  • Interaction with the other Ministries, States/UTs and the stakeholders through appropriate means including meetings, conferences and workshops to take the initiative forward through State agencies.

  • Attend parliamentary matters.

  • To update Swachh Bharat Abhiyan / Swachhta Samiksha / Swachhta Action plan (SAP) / e-Samiksha / CPGRAMS website / portal.

Functions of the Swachh Bharat Division

Swachhta Action Plan (SAP)

Ministry of Tourism formulates a Swachhta Action Plan (SAP) for creating awareness amongst Tourist, School/ College students and Tourism stakeholders. The following three major activities are under taken Swachhta Action Plan (SAP)

Activity-I

Creating awareness to Tourist about sanitation and Cleanliness at Tourist/Pilgrim centers by holding awareness campaigns.

Activity-II

Organizing Taluk level school/college students and Cleanliness activities in their places-campaigns/training for trainers/NCC/NSS Corps involvement/local youth club etc.

Activity-III

Holdings of seminars/conferences/Workshops with the stakeholders of Tourist centers, Pilgrim centers, famous Archaeological monuments/Temples, forts, churches, Mosques, holy tombs, Gurudwaras etc. and identified/selected sites with the thrust on preventing of open defecation and relieving in the public or road side.

  • During the FY 2020-21, due to Covid-19 pandemic, Ministry of Tourism carried out Swachhta Action Plan activities on VC mode through webinars, audiovisual etc. at 55 sites (110 activities in total) in 12 States/UTs to create awareness among School / college students and stake-holders of tourist centers.

  • The act on Cleanliness awareness among tourist is expected to cover 1000 tourist, 500 students and 60 stake-holders at each site. The campaign is being conducted through the Indian Institute of Tourism and Travel Management (IITTM), Gwalior.

Swachhta Pakhwada (SP)

Activities undertaken by Ministry of Tourism during the Swachhta Pakhwada from 16th-30th September, 2020.

The Ministry of Tourism (MoT), with the aim of maintaining cleanliness at tourist destinations across the country has observed awareness campaign on cleanliness by undertaking a fortnightly awareness drive called “Swachhta Pakhwada”.

Due to Covid-19 pandemic this year Ministry of Tourism had organised Swachhta Pakhwada activities from 16th – 30thSeptember, 2020 on VC mode through webinars, audiovisual etc. across the Country through its Indiatourism offices, India Tourism Development Corporation (ITDC) and Institutions under Ministry of Tourism like Indian Institute of Tourism and Travel Management (IITTM), Institute of Hotel Management (IHM) etc., total 534 activities had been organised all over the country.

The educational Institutions under the Ministry of Tourism like IITTM, IHM etc., had also undertaken various cleanliness activities following all Covid-19 guidelines at their respective places of work /institution and sent reports with photographs to this Ministry. This way the whole length and breadth of the country was covered.

Thus Ministry is striving to take all possible action in making a Swachh Bharat a success, in respect of tourist destinations including tourism iconic sites in the country.

Swachhta Hi Seva (SHS)

Activities undertaken by Ministry of Tourism during the Swachhta Hi Seva from 11th September to 2nd October, 2019.

The Ministry of Tourism (MoT), with the aim of maintaining cleanliness and eradication of Single Use Plastic (SUP) at tourist destinations across the country has observed a campaign on cleanliness by undertaking an intensive cleanliness drive titled called “Swachhta Hi Seva” under the theme Plastic Waste Management.

During the last financial year, the Ministry observed Swachhta Hi Seva from 11th September to 2nd October, 2019, focusing on eradication of Single Use Plastic (SUP) and created awareness about harmful effects improper disposal of plastic in our day to day life. Ministry of Tourism had organized Swachhta Drives / Awareness campaigns / poster making and slogan writing campaigns etc.  at various tourist, pilgrimage places and beaches all over the country through its Indiatourism offices, India Tourism Development Corporation (ITDC) and Educational Institutions under Ministry of Tourism like Indian Institute of Tourism and Travel Management (IITTM) & the Institute of Hotel Management (IHM) etc. The campaign organized at various places all over the country covered 517 activities under the theme of eradication of Single Use Plastic (SUP). These Swachhta activities were undertaken as part of celebration of 150 year of Mahatma Gandhi. Four awards have been given away for the best performers under SHS campaign during 2019-20.

National Tourism Award (NTA)

In order to recognize the efforts of State/UT Governments to maintain tourist places clean, awards titled “Swachh Paryatan Sthaan” earlier known as Swachhta Award and “Best Civic Management of a tourist destination in India Award under category A for city, B for Town / Urban Local Bodies and C for Village has been instituted by the Ministry.

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Infrastructure creation of SBM

  • Infrastructure creation is done through projects sanctioned under PRASHAD and Swadesh Darshan Schemes.

  • The Swachhta components under Swadesh Darshan and PRASHAD are construction of Toilet blocks, Solid waste Management system including garbage bins, septic tanks, soak pits, STP, Public Convenience/ Toilet, Sewerage / Drainage System etc.

  • The activities to be undertaken are as the scheme guidelines of PRASHAD and Swadesh Darshan and as a part of Swadesh Darshan and PRASHAD Projects.

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