Strategy & Product Development Division
  • All matters related to creation and maintenance of Tourism Assets Bank and subsequent research and content collation.
  • All matters related to overall strategy.
  • All matters related to partnerships with private sector, start-ups, others for attractions and experiences creation.
  • All matters related to inter-ministerial convergence across tourist touch points.
  • All matters related to ‘Meet in India’ and development of MICE Tourism, ‘Heal in India’, development of AYUSH, Wellness, medical tourism, ‘India says I Do’, development of wedding tourism, eco-tourism, Vibrant Villages Program, Best Tourism Villages, Central Nodal Agencies for Sustainable Tourism and Rural Tourism & Rural Home stays, Mega Adventure Trails and other aspects related to tourism sub-sector ecosystem development.
  • Co-ordination with NMCG (Arth Ganga)
Divisional Head
Name & Designation Email Id Telephone Intercom
Mr. Arun Srivastava
Joint Director General
srivastava.arun@gov.in 011-23358656
Other Officers
Name & Designation Email Id Telephone Intercom
Ms. Jisha Ashok
Assistant Director
jisha.ashok@nic.in 011-23321379 40
Ms. Kanchan K. Kukreja
Assistant Director
kanchan.kukreja@gov.in