MARKETING OBJECTIVES OF INDIA TOURISM OFFICES OVERSEAS
The Ministry of Tourism, Government of India, through its 08 offices overseas endeavours to position India in the tourism generating markets as a preferred tourism destination, to promote various Indian tourism products vis-à-vis competition faced from various destinations and to increase India’s share of the global tourism market.
The above objectives are met through an integrated marketing and promotional strategy and a synergised campaign in association with the Travel Trade, State Governments and Indian Missions. The specific elements of promotional efforts undertaken overseas include Advertising in the Print & Electronic Media, Participation in Fairs & Exhibitions, Organising Seminars, Workshops, Road Shows & India Evenings, Printing of Brochures and Collaterals, Brochure Support/Joint Advertising with Travel Agents / Tour Operators, inviting the Media and Travel Trade to visit the country under the Hospitality Programme etc.
PARTICIPATION IN TRAVEL FAIRS AND EXHIBITIONS
India tourism offices overseas participates in the major international Travel Fairs and Exhibitions in important tourist generating markets the world over as well as in emerging and potential markets to showcase and promote the tourism products of the country. These include Arabian Travel Market (ATM) in Dubai, World Travel Market(WTM) in London, ITB in Berlin, ITB Asia, IMEX in Frankfurt and Las Vegas,FITUR in Madrid, Top Resa in Milan etc.